Shit I Have To Put Up With: Eddy's Toyota

"Jay Lauer" (thefaultinourcars)
01/13/2015 at 21:42 • Filed to: None

Oh, you thought this series was done with? No, even though the S2000 is sold, there's still plenty of good stuff left from my efforts selling it. This series will never die. Never. On this edition, I'm shining the light on another type of Craigslist snake: Eddy's Toyota.

Here where I'm based, in Wichita, KS, the Craigslist market is quite a nice place. Generally, one doesn't have to worry about getting stabbed or being sold into the Parisian sex trade and having to have your Irish dad come save you and kill roughly 50 people in the process. It's not bad.

However, there's one dealer in town that has started up it's own "Internet Sales Team." What this means is that they have roughly 8-10 people on staff who's job it is to browse Craigslist, contact owners, and ask if they're interested in trading their car in on a new one.

More often than not, people use Craigslist for buying and selling because they're not interested in dealership or their experience, so the idea behind bugging all these people is really beyond me.

I want to preface this one by saying that I actually put the words, "Eddy's Toyota leave me alone" in my ad. Despite my best effort, this shit still happens.

As a principle though, I get it. For every 100 people that tell Eddy's Toyota to fellate themselves, there's one person who will trade in their game. And that once person will make the venture profitable.

However, will really irritates me about their selling efforts is their incredibly lame, tired-ass, uneducated sales pitch. As you can tell by now, it's a script. They probably watched The Wolf of Wall Street and thought, "Oh Perfect. We can totally do that."

As an Advertising/Marketing student, I find their lazy script insulting. The make sure to capitalize 'TOP' because god knows the consumer isn't smart enough to get it.

And that last sentence. "Does this sound like something you would like to take advantage of?" It's one of the oldest, lamest, snakiest ways of rephrasing. Clearly they're trying to make it sound like they have an amazing deal for me and that it would be to my advantage to take it. It's lame and moreso insulting to the consumer's intelligence.

I'm so irritated by this because of the type of person that now is a car salesman. The people selling these cars are mostly the kids from my high school who didn't go to college. Dealership are now filled with the dumber 'bros' who watch Glengarry Glen Ross as an educational film.

Every time they call me, and the do call me, about once every other day now, they sound so damn unintelligent and ignorant, like a 20-year-old without a college education would. They try to relate to me as some sort of fellow bro and it bugs the shit out of me. It's that 'I don't give a shit about anything' mentality in full effect still.

So no, thanks to the weird, zany, eclectic nice people of Craigslist, this series will never die. Ever.

For more in my Shit I Have To Put Up With series,